Tati West x Body Glove Campaign
Art direction for a collaboration with professional surfer Tatiana Weston-Webb, shot on her home island of Kaua‘i. The campaign focused on raw nature, surf culture, and a deep connection to the environment.
Execution
Directed on-location photography in Kaua‘i
Built a visual narrative rooted in surf culture and environment
Created campaign assets adaptable across digital and brand channels
Concept
The creative approach centered on authenticity—placing the product within Tati’s real environment rather than a constructed one. Ocean, jungle, and natural light became the backdrop, reinforcing both performance and lifestyle.
Art Direction
A documentary-style approach blended with elevated composition. Natural textures, movement, and light were used to capture both the athlete and the environment, creating a balance between performance and storytelling.
