Tati West x Body Glove Campaign
Collaboration between Body Glove and professional surfer Tatiana Weston-Webb, created to launch an eco-friendly swimwear line. Shot on her home island of Kaua‘i, the campaign focused on raw nature, surf culture, and a deep connection to the environment.
Concept
The creative approach centered on authenticity, placing the product within Tati’s real environment rather than a constructed one. Ocean, jungle, and natural light became the backdrop, reinforcing both performance and lifestyle.
Art Direction
A documentary-style approach blended with elevated composition. Natural textures, movement, and light were used to capture both the athlete and the environment, creating a balance between performance and storytelling.
Execution
Directed on-location photography in Kaua‘i
Built a visual narrative rooted in surf culture and environment
Created campaign assets adaptable across digital and brand channels
