Body Glove Brand Book

Art direction and design for a comprehensive brand book developed for Body Glove, a legacy brand with over 70 years of history rooted in surf and outdoor culture. The work brought clarity and cohesion to the brand’s identity, creating a unified visual and storytelling system to support future growth.

Concept

A brand book designed to capture and define the essence of Body Glove, translating decades of heritage into a clear, modern framework. The work balanced legacy and evolution, preserving the brand’s roots in surf culture while shaping a more cohesive and forward-looking identity.

Strategic Intent

  • Define a clear and unified brand narrative for a legacy, multi-category brand

  • Translate heritage, culture, and product into a cohesive visual and storytelling system

  • Create a foundational tool to guide internal teams and future brand expression

  • Support consistency across marketing, product, and digital touchpoints

Art Direction

A visually rich, editorial approach combining archival imagery, lifestyle photography, and structured design. The layout emphasized clarity and hierarchy while allowing the brand’s personality and heritage to come through. A balance of bold typography, immersive imagery, and clean composition created a system that felt both grounded in history and relevant for modern use.

Execution

  • Art directed and designed a comprehensive brand book defining visual identity, storytelling, and brand structure

  • Developed a cohesive layout system to organize content across multiple brand pillars and categories

  • Created a scalable framework to guide ongoing brand, marketing, and product communication