Body Glove Activewear Launch

Email and digital campaign creative supporting Body Glove’s expansion into activewear—extending the brand beyond its core swim category while maintaining visual continuity.

Concept

The work adapts Body Glove’s established visual language to a new category, balancing familiarity with evolution to introduce activewear in a way that feels both credible and on-brand.

Strategic Intent

  • Support category expansion beyond swim

  • Maintain brand recognition while introducing a new product context

  • Create clear, conversion-driven messaging across email, web, and social

  • Ensure consistency across channels while allowing for format-specific flexibility

Art Direction

Clean, product-forward compositions paired with lifestyle imagery to communicate versatility. Visual continuity ensures the new category integrates seamlessly into the existing brand.

Campaign System

  • Modular assets adapted across email, web banners, and social placements

  • Consistent messaging hierarchy across formats

  • Designed for repeatability across future product launches and seasonal drops

Cross-Channel Campaign

 

Email Marketing

 
 
 
 

Web Banner

 

Social Campaign