Concept

The project reimagined Ergobaby’s digital presence from the ground up, creating a modern, cohesive experience that balanced product education, emotional storytelling, and e-commerce functionality. The design system unified the brand across regions while allowing for localized flexibility.

Strategic Intent

• Modernize the brand’s digital presence across all markets

• Create a scalable system for global rollout and localization

• Improve product storytelling and user experience

• Support conversion through clear, structured e-commerce design

Art Direction

A clean, modern visual language combining soft lifestyle imagery with structured UI. Typography, color, and illustration were developed to create a warm, approachable yet highly functional digital experience.

Execution & Scale

• Defined a global design system including typography, color, layout, and UI components

• Designed core digital experiences across homepage, product pages, and landing flows

• Introduced illustration and motion to enhance clarity and engagement

• Built a scalable framework adaptable across 18 international markets

• Led design from concept through global rollout over an 18-month timeline

• Launched across 18 markets with localized adaptations

• Established a foundation for ongoing digital growth and content expansion