Ergobaby x Keith Haring Collaboration

E-commerce and digital campaign creative for a licensed collaboration between Ergobaby and Keith Haring—translating an iconic visual language into a cohesive online experience.

Concept

The project merges Ergobaby’s product functionality with Keith Haring’s bold, graphic style. The design balances playful, high-energy visuals with clear product storytelling to create an experience that feels both expressive and shoppable.

Strategic Intent

  • Translate a well-known artistic identity into a functional e-commerce experience

  • Maintain brand clarity while introducing a distinct visual language

  • Create an engaging digital environment that supports both storytelling and conversion

  • Ensure consistency across collaboration assets and product presentation

Art Direction

Bold color blocking, graphic pattern, and high-contrast compositions reflect the Keith Haring aesthetic. Layouts are structured to balance expressive visuals with clear hierarchy and usability.

Execution

  • Collaboration-specific visual language applied across web and digital assets

  • Modular components designed for product storytelling and scalability

  • Integrated balance of brand, art, and commerce across the experience

Brand Collaboration

 

E-commerce Experience

Digital Campaign