Hello Kitty x Ergobaby Campaign

Art direction and digital design for a collaboration between Ergobaby and Hello Kitty, bringing the iconic character into a playful, immersive campaign world. Custom-built sets and color-driven environments created a bold, recognizable visual identity that carried across a full 360 digital campaign.

Concept

A collaboration designed to merge the playful, expressive world of Hello Kitty with Ergobaby’s modern, product-focused storytelling. The campaign translated Hello Kitty’s visual language into a real-world environment, using custom sets and color blocking to create a cohesive, high-impact brand moment.

Strategic Intent

  • Create a visually distinct collaboration that feels true to both Hello Kitty and Ergobaby

  • Translate an iconic character-driven brand into a real-world campaign environment

  • Develop a bold, recognizable visual system optimized for digital channels

  • Drive engagement through color, composition, and playful storytelling

Art Direction

A highly stylized, color-driven approach using custom-built sets and bold visual blocking. Each environment was designed to reflect the playful energy of Hello Kitty while maintaining clarity around product features and usage. Clean compositions, strong color contrast, and controlled framing created a balance between character expression and product storytelling.

Execution

  • Art directed on-set production, including concepting and building custom environments for the campaign

  • Designed a full suite of digital assets including landing pages, email, and social content

  • Developed a cohesive visual system adaptable across web, mobile, and campaign placements

Campaign World

 

E-commerce Experience