Concept

The campaign reinterprets the brand for fall through contrast, using darkness to heighten saturation, movement, and visual intensity.

Art Direction

A minimal, high-contrast studio approach with directional lighting and deep black backgrounds. Movement and pose were used to bring energy to the compositions while allowing the colorways to stand out with clarity and impact.

Execution

• Directed studio photography for seasonal color launch

• Developed a contrast-driven visual system for fall/winter

• Created campaign assets adaptable across digital channels