Concept

An extension of the FW24 campaign, adapting motion-driven visuals into a more detailed, narrative format. The catalog balanced product clarity with visual energy, creating a cohesive experience that carried the campaign story across multiple pages.

Strategic Intent

• Extend the campaign visual language into a cohesive print experience

• Showcase product features and assortment with clarity and structure

• Maintain consistency with retail and campaign touchpoints

• Support both storytelling and functional product communication

Art Direction

A clean, structured layout system paired with dynamic, movement-driven imagery. Strong typography and consistent grid usage created rhythm across pages, while bold color and directional composition maintained the energy of the campaign. The balance of editorial pacing and product clarity ensured the catalog felt both elevated and functional.

Execution

• Designed a multi-page catalog translating campaign visuals into a cohesive print layout

• Developed a structured grid system to organize product storytelling across pages

• Ensured visual consistency across catalog, retail, and campaign assets