Concept

This launch introduced a new product category for Ergobaby, requiring a balance between brand familiarity and product differentiation. The work focused on building confidence in a new product while maintaining the trust the brand had already established.

Strategic Intent

• Support a high-stakes global product launch

• Introduce a new category without diluting brand equity

• Communicate product innovation, functionality, and ease of use

• Drive conversion through clear, structured storytelling

Art Direction

A clean, product-forward approach that paired lifestyle imagery with clear informational hierarchy. The design focused on making features easy to understand while maintaining a warm, parent-focused tone.

Execution

• Designed landing pages and digital assets to support launch across multiple markets

• Created modular layouts to highlight product features, comparisons, and benefits

• Ensured consistency across campaign touchpoints and regional adaptations

• Supported global rollout of a new product category

• Delivered campaign and digital assets aligned with broader brand strategy

• Established a foundation for ongoing stroller marketing and expansion