Sophie la Girafe x Ergobaby Campaign

Art direction and digital design for a collaboration between Ergobaby and Sophie la Girafe, brought to life with a real giraffe and real families. Shot on location at Calamigos Ranch, the campaign captured a sense of wonder, connection, and playful storytelling across digital channels.

Concept

A playful collaboration designed to bring a beloved children’s icon into the real world. By introducing a live giraffe into a natural family setting, the campaign created a sense of surprise and delight while reinforcing the emotional connection between parent, child, and product.

Strategic Intent

  • Create a memorable collaboration that blends brand storytelling with real-world experience

  • Leverage the familiarity of Sophie la Girafe to build emotional connection and trust

  • Capture attention through unexpected, experiential content

  • Develop digital assets that feel authentic, joyful, and highly shareable

Art Direction

A warm, natural visual approach grounded in real moments and genuine interaction. Shot with real families in an outdoor setting, the imagery emphasized soft light, candid movement, and emotional connection. The presence of a live giraffe introduced a sense of magic while maintaining a grounded, lifestyle-driven aesthetic aligned with the Ergobaby brand.

Execution

  • Directed on-location photoshoot at Calamigos Ranch featuring a live giraffe and real families

  • Designed digital campaign assets including landing pages, email, and social content

  • Developed a cohesive visual system adaptable across web and mobile formats

E-commerce Experience

 
 
 

Mobile